Marketing

In a broader sense, marketing refers to—

Generally, what can be termed as marketing?

Which of the following is NOT part of the marketing concept defined in the chapter?

Marketing helps the consumer to get—

Effective marketing helps to increase—

With the improvement of marketing, which sectors develop?

Marketing helps to create huge—

Marketing works as a bridge between—

Marketing helps to create utility of—

Through buying of products and services, what is established?

Through selling, what is transferred?

Which function of marketing creates the utility of place?

Which function creates the utility of time?

Potatoes and tomatoes grown in winter are available throughout the year because of—

Pricing of products based on quality, size, color and taste belongs to—

Classification of products on the basis of quality is called—

Grading is generally done considering—

Covering the products to look attractive and protect them from breakage is called—

Which industrial product example given in the chapter depends on packaging?

Which agricultural product example depends heavily on packaging?

Gathering information about demand, supply, choice and taste of consumers belongs to—

Analyzing consumers' taste, demand, characteristics and interest is called—

If consumer analysis is not done properly, what happens?

Consider the following statements about functions of marketing:

The process by which goods and services reach from manufacturer to consumer is called—

Who works as a bridge between the manufacturer and the consumer in a distribution channel?

Which are the main business intermediaries in distribution?

In the tea example, from whom do consumers ultimately buy tea?

Direct distribution means goods are sold without the help of—

Which is an example of a directly sold agricultural product?

Which industrial product is directly sold to the consumer?

The channel "Manufacturer → Retailer → Consumer" is normally used for—

In the retailer channel, where do manufacturers normally sell to the retailer?

Which channel is used for jute, mustard, mango and vegetables grown in plenty?

Paper and pens normally travel through which type of intermediary?

TV, refrigerator and fan are usually distributed through—

Fertilizer and seeds are distributed through which channel?

Soft drinks and cosmetics in our country are distributed through—

Distribution channel of a product depends mainly upon—

Consider the following statements about direct distribution:

Advertisement is a strategy or way to attract attention of the masses to a particular—

The leaflet distributed at the school gate is a—

Which of the following is NOT mentioned in the chapter as a medium of advertisement?

Every day attractive advertisements are commonly seen or heard on—

Advertisement on different pages of dailies or weeklies is which medium?

Women periodicals, agricultural periodicals and finance periodicals fall under—

Letters mentioning a product's quality, characteristics, price and available place are called—

An advertising plate placed at an important roadside is called—

Beautiful pictures and interesting writings displayed at places of mass movement are—

Visible and audible attractive slide advertisement uses which medium?

Spot advertisement, jingle and courtesy advertisement are types of—

Showing slides at the start, interval and end of a movie is which medium?

Decorating different products in a glass cage refers to—

Advertisement through Boishakhi Mela, Industry Fair and Trade Fair is called—

Pharmaceutical companies, book sellers and cosmetics sellers commonly use which medium?

Lighting of various products at important places in the city is called—

Advertising on various public transports like buses is called—

Banner, festoons, signboard, sticker, gas balloon and sky advertisement come under—

The selection of advertising media is based on—

Consider the following statements about advertising media:

Through advertisement, what is revealed to the mass?

Increased demand from advertisement results in—

Goodwill of a business is—

Increased sales and production through advertisement contribute to a rise in—

Advertisement helps to maintain equilibrium between—

Expansion of business through advertisement creates—

Standard of living rises because of advertisement, mainly because—

"Be proud in buying the product of own country" — this type of advertisement promotes—

Advertising about quality of products, anti-smoking, AIDS awareness creates—

Salesmanship is the technique or efficiency of a person by which—

A salesman makes the buyer a permanent buyer on the basis of—

In many cases, the success or failure of business depends on—

The qualities of a salesman are mainly grouped into how many categories?

Good looking face of a salesman is which type of quality?

Good health of a salesman is which type of quality?

A nice smile belongs to which category of salesman qualities?

Willingness and cordiality belong to which type of quality?

Confidence of a salesman is which type of quality?

Keen intelligence is which type of quality?

Patience is which type of salesman quality?

Honesty and trustworthiness belong to which category?

Decent behaviour is which type of quality?

Ability to incorporate freely with people belongs to—

Gender awareness is which type of salesman quality?

Education and experience belong to which category?

Knowledge of distribution is classified as—

Efficiency in accounts is classified as—

Confidence is necessary mainly to—

Honesty and trustworthiness of a salesman help to make the buyer a—

Decent behaviour means a salesman should be—

To realize the interest, mentality and attitude of buyers and face unwanted situations with charm, a salesman must have—

An ideal salesman responds to bitter words from a customer by—

Consider the following statements about salesman qualities:

Which of the following is a mental quality of a salesperson?

Which advertising medium is most suitable for promoting clothing products to a large population?

As a result of advertising:

Mr. Rubel is a watermelon farmer. In the past, he carried his watermelons to the local market and sold them. This year, his production has nearly been doubled. He decides to sell some himself as before, and most of the watermelons directly to wholesalers at the farm. Mr. Rubel's previous distribution system was—

Mr. Rubel is a watermelon farmer who used to sell watermelons himself at the local market. This year, with production nearly doubled, he decides to sell most directly to wholesalers at the farm. As a result of Mr. Rubel's new decision:

From Mr. Mahfuz's stem, salesmanship is best described as—

Mr. Mahfuz produces fingerlings of catfish, climbing perch, Pabda and Tengra at his—

Mr. Mahfuz delivers his fingerlings to fish farmers using—

Mr. Mahfuz mostly receives orders from fish farmers by—

The distribution system used by Mr. Mahfuz is—

Mr. Mahfuz's main marketing weakness based on customer complaints is—

"Advertising plays a role in social welfare" is best illustrated by—

From Mr. Arabi's stem, advertising is best defined as—

Mr. Arabi distributed printed leaflets door-to-door through a newspaper vendor. This is which medium of advertising?

Why was Mr. Arabi dissatisfied with the new salesmen?

What did Mr. Arabi decide to do to fix his salesmen's behaviour?

Grading, as referred to in Mr. Arabi's situation, means—

Mr. Arabi's salesmen mainly lack which qualities?

Why is warehousing done in marketing?

The importance of transportation in marketing is that it—

Retail selling through a retailer is normally done when—

Dynamism in product promotion is mainly increased through—

Positive attitude in an ideal salesperson is which type of quality?